FLORIM Showroom

The Foro Buonaparte avenue hosts the most interesting and most prestigious historical buildings in Milan.

The real estate company, Città Moderna, bought  this eclectic building of the the early twentieth century

to renovate it  and turn it into luxury apartments . The structure is located near the Castello Sforzesco, Largo Cairoli with the M1 underground and Piazza del Carmine, the heart of the Brera Design District

The Florim company, decides to acquire a large part of the ground floor of the building  and basemet floors. The new showroom cosists in two parts, the first one  faces to Foro Buonaparte with 8 showcases, the secondo one faces to via Sacchi with 7 showcases. The showroom combines various properties on either side of the main staircase of the distribution of the building.

The large number of windows of the showroom creates a direct relationship between the interior and the exterior with great interior brightness. The rooms have been tuned in without the finisching , it meant to define the design  of the entire showroom in relation to the type of product to be exhibited and to the various flows of the public . The concept was to create a neutral space  without partitions to guarantee maximum flexibility. High ceilings allowed to create wide spaces, almost like in a museum, which could enhance the quality of products showcased. Radiant ceilings and rails for swiveling spootlights were created for this purpose. They allow you to leave no visible vents but to integrate architectural finishes with the plant .

First of all, the showroom provided the exhibition of porcelain tiles of large format 320×160 cm. We tought tha could be interesting to provide evey showcase like a potential installation, different from the others, as to stage various configurations of use of the tiles like for example  kitchen or bedrooms. To achieve this flexibiliy we provided two rails where the tiles are exposed vertically , like sculptures or big surfaces They can move and rotate on steel bases to take various configurations.

In the Foro Buonaparte’s side, was built a mezzanine that allows office activities for the staff on the mezzanine floor. A lift and a staircase made of glass and steel connect the various levels of the showroom We decided to use black glass  to give a more elegant and less conventional to the loft and staircase.

The basements floor offer the same materials and colors of the floor and keep the same type of ceiling and spotlights. These were provided the Danese company type LED with a particularly attractive design to avoid the usual spotlights technical.

In The basement was realized  a space dedicated to conferences and seminars. The products showcased were planned with mechanized steel panels that expose samples of various sizes. We were provided spaces to expose the solutions Florim for ventilated facades and coat, as well as for floating floors from outside. The simplicity of the space and flexibility allows a use very varied and adaptable to different needs.